战略营销——品牌价值定位工作坊（英文授课） (企顾司面授学习)

战略营销——品牌价值定位工作坊（英文授课）

参加本主题的学习者，获赠以下企顾司e-Learning在线课程：

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(: 项目管理协会（PMI）官方授权许可，学习企顾司在线课程均可获取PDU学分)

- To help marketing people to understand and experience the process of value proposition development for the brand
- To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.

适合谁

* Marketing supervisors, managers, and directors

课前准备

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课前必读
课前调研
热身活动：在线学习

课程大纲

1. Marketing fundamentals
* Marketing evolutions
* Marketing classifications
* Marketing challenges

2. VPH introduction
* Components
* Importance
* Applications

3. Target (identification)
* Market segmentation
* Target identification

4. Consumer insight
* What is insights
* How to generate the consumer insights
* Persona

5. Competitive environment
* Competitive analysis
* Value proposition mapping

6. Benefits / reasons to believe / discriminator
* FABE
* Brand positioning descriptio

7. Key success factors of VPH

8. VPH based IMC

课后跟进

课后会提示您继续登录到企顾司Learning-Hub系统，完成相关跟进活动。

课后评估：培训满意度和行动计划
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